Advertising and marketing services (№5716613)

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Description

1. Section I
   1. Name and addresses
      Enova SF
      Prof. Brochsgt. 2
      Trondheim
      7030
      Norway
      Telephone: +47 93205218
      E-mail: [email protected]
      
   2. Type of the contracting authority:
      Other type: Government company — administrator of the Energy Fund [Energifondet]
      
   3. Main activity:
      Economic and financial affairs
      
2. Section II
   1. Scope of the procurement:
      1. Title:
         

         Framework agreement for media placement

         
         Reference number: SID 17/5014
         
      2. Main CPV code:
         79340000
         
      3. Type of contract:
         Services
         
      4. Short description:
         

         Enova wants to enter into framework agreement with one media agency to cover Enova"s needs within strategic media planning and media service procurements. The current media market provides new possibilities for to-the-point communication and segmentation. Enova wants to increase the efficiency and optimise media service procurements and create more clarified synergies between own channels and paid channels. In order to achieve this goal, Enova requires strategic media planning services, knowledge of development and efficient use of the media, negotiations and consultancy services thereof. The service provider shall provide these services and at the same time contribute to the development of Enova as a buyer of media services. The service provider must also give advice on how an organisation as Enova shall use relevant media channels. The annual scope of media purchase is estimated to approx. NOK 10 000 000 — 15 000 000, including VAT. This is only an estimate and it is not to be seen as the expected media procurements each year in the contract period.

         
         
      5. Information about lots:
         This contract is divided into lots: no
      6. Total value of the procurement:
         Value excluding VAT: 3 200 000.00 NOK
   2. Description
      1. Title:
         
      2. Additional CPV code(s):
         
         
      3. Place of performance:
         
      4. Description of the procurement:
         

         The contract includes the following services which shall be provided in accordance with the customer"s orders:

         — strategic consultancy services related to media investments/procurements,

         — peak competence in new digital possibilities as well as efficient use thereof,

         — consultancy services and recommendations through media planning,

         — negotiations, orders and placement of advertising material,

         — follow-up, controls and systematic impact measurements,

         — reports, training and optimising.

         Total communication is decisive for Enova fulfilling its targets and achieving results, and close co-operation is expected with the advertising agencies, PR agencies, etc. (separate framework agreements) regarding communication services so that assignment is carried out in an efficient and appropriate way. See the tender documentation, Part 2 Annex 1 for further information on the contract"s extent and content.

         
         
      5. Award criteria:
         Quality criterion - Name: Implementation ability / Weighting: 75
         Cost criterion - Weighting: 25
         
      6. Information about options:
         Options: no
      7. Information about European Union funds:
         The procurement is related to a project and/or programme financed by European Union funds: no
      8. Additional information:
         
3. Section IV
   1. Description:
      1. Type of procedure:
         Competitive procedure with negotiation
      2. Information about a framework agreement or a dynamic purchasing system:
         The procurement involves the establishment of a framework agreement
      3. Information about electronic auction:
         
      4. Information about the Government Procurement Agreement (GPA):
         The procurement is covered by the Government Procurement Agreement: yes
   2. Administrative information:
      1. Previous publication concerning this procedure:
         Notice number in the OJ S: 2017/S 156-324625
         
      2. Information about termination of dynamic purchasing system:
         
      3. Information about termination of call for competition in the form of a prior information notice:
         
4. Section V
   1. Contract No: 1
      Title:

      Framework agreement for media placement

      
      
   2. Award of contract
      1. Date of conclusion of the contract: 2017-11-24
         
      2. Information about tenders:
         Number of tenders received: 5
         Number of tenders received from SMEs: 2
         Number of tenders received from tenderers from other EU Member States: 5
         Number of tenders received from tenderers from non-EU Member States: 0
         Number of tenders received by electronic means: 0
         The contract has been awarded to a group of economic operators: no
      3. Name and address of the contractor:
         IUM AS
         861 869 962
         Postboks 1714 Vika
         Oslo
         0121
         Norway
         The contractor is an SME: no
      4. Information on value of the contract/lot (excluding VAT):
         
         Total value of the contract/lot: 3 200 000.00 NOK
         
      5. Information about subcontracting:
         
         
5. Section VI
   1. Additional information
      
   2. Procedures for review
      1. Review body
         Enova SF
         Postboks 5700 Torgarden
         Trondheim
         7437
         Norway
         
      2. Body responsible for mediation procedures
         
         
      3. Service from which information about the review procedure may be obtained
         
         
   3. Date of dispatch of this notice
      2018-01-18